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How patients assess credibility in milliseconds. Why website design, intake process, and staff communication matter just as much as advertising.
How framing, anchoring, and loss aversion influence patient decisions about treatment, scheduling, and follow-through.
Why Physicians refer to some practices and not others. The social and professional dynamics that drive referral behavior.
The psychological friction points in your patient journey. Where people abandon the process and why.
Strategic Healthcare Marketing Through a Psychological Lens
Tasha is now one of my most valued assets to my business. Her knowledge in the marketing industry really was key to helping me connect with my valued clients.