The Unconventional Path to
Healthcare Marketing
Since 2019, I’ve worked closely with business owners, service providers, and growing brands to help them communicate their value with more clarity, depth, and emotional connection. But my journey into storytelling began long before that.
Before launching this agency, I spent two years chairing a nonprofit gala — overseeing every detail from sponsor outreach to volunteer coordination to silent auctions and live programs. It was there I learned what truly moves people: story, intention, and heart-led leadership. Those lessons still guide everything I do today.
B.S. in Psychology, Minor in Communications. This combination gives me the theoretical framework to understand decision-making and the practical skills to communicate effectively.
I've spent my life studying what makes people act and respond differently.
My psychology background wasn't just academic training. It shaped how I see everything: why certain messages resonate, why some systems work and others fail. I bring that lens to every client engagement. Not as abstract theory, but as practical insight that drives better decisions.
Outside of consulting work, I'm involved in my local community and continue to engage with medical professional networks- staying current on the dynamics that matter for healthcare practices.
Professional Affiliations: Member, American Marketing Association
The deets
The Secret Sauce to Social Media Success... going organic
Building your social media presence organically allows you to establish a genuine connection with your audience and create a community around your brand. By creating valuable content, engaging with your followers, and fostering authentic relationships, you can grow your social media following in a way that feels natural and sustainable. So if you want to make a lasting impression on social media, it's time to focus on organic growth – because nothing beats the real thing.
What
I believe
In a world of fast, formulaic marketing — I believe in slowing down.
In honoring the voice behind the brand.
In creating marketing strategies that feel like an extension of who you really are.
What I'm
not about
Okay, let's cut to the chase: I'm not into the whole "fake it 'til you make it" thing. You won't find me taking shortcuts like buying bots or playing follow-unfollow games. Because let's be real – those tactics are about as effective as a paper umbrella in a tornado. If you want to build a marketing strategy that actually works, you need to do the hard work of creating genuine, meaningful connections with your audience.
what I am
about
At the end of the day, I believe that marketing isn't just about selling a product or service – it's about telling a story that resonates with people. I'm passionate about helping businesses find their voice, connect with their audience, and build a brand.
Your branding
isn't about
you
Branding
psychology
client avatar
Because the best stories told loudly — they’re told
WELL.
AREN'T
— tasha
Emotions